Innovations in Mall Spaces in Europe

Goals

To find examples of innovative malls/shopping center spaces and trends in Europe as input for an innovation strategy workshop.

Early Findings

Proposed next steps:

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To get more of the information requested, we’d recommend dedicating additional research to add an additional 6-8 examples of innovations and trends in the shopping center space in Europe.
Since we discovered during our research that mall visits, while still about shopping, have become more activity driven, we would also recommend dedicating research to build a list of 6-8 activities that newer or more innovative malls currently accommodate