Rewards Cards & Programs
Delivered January 8, 2020. Contributor: Joseph M.
To find information on a case study of the rewards/loyalty programs offered by one of the following companies i.e. Macy's, Nordstrom, Kohl's, Target, DSW, Lululemon, CVS, and Barnes and Noble.
Nordstrom loyalty program is called "
The Nordy Club
The cost of joining this program is zero as the company
offers it for free
Members of the Nordy Club earn "
one point for every dollar
spent at Nordstrom, Nordstrom Rack, and HauteLook."
The points earned through the program can be
cashed in for store credit
. Additionally, customers that are holders of a Nordstrom credit cards can earn
points three times faster
According to one member of the Nordy Club, the program offers "
exclusive insider access
to things like style workshops, first-to-shop select brand shipments, and curbside pick-ups."
The Nordy Club program used to be Nordstrom Rewards and it was
only recently rebranded.
A promotional video of the Nordy Club
can be viewed here
The Nordy Club has a
variety of statuses
that members can upgrade to. The most basic status is "
" followed by "
The benefits of belonging to the Nordy Club are divided into:
- here, members are the first to access special sales and events i.e.
early access to anniversary sale
, first to shop select brands, and first to shop clear the rack.
- here, members gain access to special fashion and style experiences i.e. access to
beauty & style workshops
, priority access to style events, and access to invite-only events.
- here, members enjoy exclusive services to make their shopping experience better i.e.
curbside pickup, free basic alterations
, and Nordstrom to You (In-Home Stylist).
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