Prepared for Haim B. | Delivered August 3, 2019
Rice Krispies and Israel
To determine why Rice Krispies are not sold in Israel for the purposes of understanding how or if they can be imported.
According to Kellogg's website, only two of its products are sold in Israel, which are Special K and Pringles.
The Special K website for Israel is
The Pringles website for Israel is
It appears that Kellogg's Rice Krispies were sold in Israel
, when a representative of
, the cereal's importers, confirmed reports that Rice Krispies had been discontinued in Israel. However, a
for the move was not provided.
The notice of Rice Krispies' discontinuation appeared in the same article that announced that
would no longer be available in Israel.
The reason given for the discontinuation of Cheerios is that it
did not have enough demand
in Israel and was replaced by a "sugary alternative that, according to the importer, is
to the Israeli palate."
, stated the new product, a multi-grain version of the original with
as much sugar per serving, "keeps the same great taste as the original, previous product, but adds four additional whole grains...
taste and nutritional value
creates a more attractive product for the whole family, which will suit both adults and children."
Another reason the product may have been discontinued is due to its
. In the past, Israel limited competition from imports to protect its local producers, which caused the price of imports to soar.
However, in 2016, a new policy, called the "Cornflakes Law," loosened restrictions on "imports of low health risk dry goods such as
rice and pasta," which was expected to reduce import barriers and lower costs.
In 2013, a consumer living in Israel indicated they
either Kellogg's or Shimon Shestovich to ask why Rice Krispies had been discontinued in Israel and the company wrote back that "the cereal
did not fit the market
here, and thus deemed unprofitable."
According to another poster, there was a store in
and Sweets that carried a large selection of American foods, including Kellogg's Rice Krispies.
This store has a
, and as of November 2018,
Kellogg's Rice Krispies
were still available at the store.
Kellogg's Corn Flakes
are also available at Jafar's Supermarket and Sweets.
As such, it appears Kellogg's Rice Krispies can be personally imported to Israel, but Kellogg's would need to be contacted through its "
Doing Business with Kellogg
" web page.
Global suppliers must abide by the
Global Supplier Code of Conduct
, which is also available in a variety of
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