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Research Outline
Prepared for Tegan C. | Delivered July 11, 2019
Ruby's Inn - Competitive Analysis
Review your project details
Goals
Identify 2-3 competitors of
Ruby's Inn
, located in Bryce Canyon City, Utah. Bryce View Lodge and Best Western Plus Bryce Canyon Grand Hotel will not be included as competitors, as they are owned by the same person that owns Ruby's Inn. Competitors will preferably be in/around the same area as Ruby's Inn (Bryce Canyon area).
Build a competitive analysis of Ruby's Inn, located in Bryce Canyon City, Utah and the 2-3 competitors identified in order to influence a marketing decision based on what competitors are/are not doing.
Information to include in the competitive analysis includes 1) average annual visitation, 2) visitor demographics, 3) differentiators/special attractions (what makes them unique), 4) consumer preferences for each competitor, 5) digital marketing tactics.
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Early Findings
r
u
b
y
's inn
Ruby's Inn offers a large
pool, workspace
with a printer and computers, and a
gym
within their lodging area.
In terms of activities, Ruby's Inn offers
horseback riding, ATV tours/trails
, a canyon bike ride, a rodeo,
mountain biking, hiking, worship
services, scenic flights, a bar and grill, a variety of activities during the winter (plus a festival), and space for family reunions. They also have shopping at their location, which includes the Ruby's Inn Store,
Old Bryce Town Shops
, a photo shop, a car shop, and a gift card shop.
Ruby's Inn also offers an
RV Park/Campground
and three dining options on-site.
b
r
y
c
e
canyon pines
Bryce Canyon Pines
was rated second by travelers on
TripAdvisor
, coming in behind the Best Western Plus Bryce Canyon Grand Hotel. This hotel offers trail rides in
30 minutes, 1 hour, and 2
hour increments throughout the day with horses and equipment provided.
Bryce Canyon Pines also offers horseback riding in 1 hour, 2
h
o
u
r
, and half day increments through their
Red Canyon Trail Rides
program. Additionally, they offer rides through the
Kodachrome trails
in 1 and 2 hour increments.
Just like Ruby's Inn, Bryce Canyon Pines offers an
RV Park and Campground
, as well as an on-site
restaurant
.
Bryce Canyon Pines extends a
10
% discount on horseback rides for motel/campground bookings,
10
% during March and April, and
10
% off during October and November.
b
r
y
c
e
canyon resort
Located just
3 mile
s from Bryce Canyon National Park and
12 mile
s from the Grand Staircase, the Bryce Canyon Resort was rated the #5 hotel in the area by travelers on
TripAdvisor
.
Amenities located on-site at Bryce Canyon Resort include: two restaurants, a lounge, heated
outdoor pool, gift sho
p, game room, ATV rental, pet-friendly lodging, and more.
Bryce Canyon Resort is partnered with
Bryce Canyon ATV Adventures
to provide discounted options to travelers that stay.
Bryce Canyon Resort offers patrons
20
% off their stay during the winter,
free breakfas
t during the month of January, and a c
omplimentary airport shuttl
e.
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