Branding Iron

Goals

A competitive assessment of the branding iron companies in the provided spreadsheet.

Early Findings

Infimark

  • The applications marketed on their website are wood, leather, food, plastic & rubber, and livestock.
  • For food-specific applications, its price ranges from $60 to $776.24 depending on the type of food branding iron needed.

Brand First

Custom Brand Shop

  • On its website, Custom Brand Shop markets its irons as being used for leather, wood, and dog leashes. The food service/restaurant sector is not mentioned.
  • The company does not specify which of its products can be used for food-specific applications. It only has two branding irons. They cost $59 to $69. The company advertises them for wood-specific uses alone.
NOTE: The above information has been entered into the "competitor assessment" tab of the provided spreadsheet.

Proposed next steps:

You need to be the project owner to select a next step.
We recommend proceeding with the requested information on all 6 companies in rows 2 to 9 of the spreadsheet. This includes each company's value proposition, website layout, applications/industries they market to, cost of food-specific branding irons, current marketing activities targeting the food-service industry, how each company positions itself, its messaging/tagline, strengths, and weaknesses.
Alternatively, we could proceed with each company's value proposition, website layout, applications/industries they market to, cost of food-specific branding irons, current marketing activities targeting the food-service industry, how each company positions itself, and messaging/tagline alone.