Branding Iron

Goals

A competitive assessment of the branding iron companies in the provided spreadsheet.

Early Findings

Infimark

  • The applications marketed on their website are wood, leather, food, plastic & rubber, and livestock.
  • For food-specific applications, its price ranges from $60 to $776.24 depending on the type of food branding iron needed.

Brand First

Custom Brand Shop

  • On its website, Custom Brand Shop markets its irons as being used for leather, wood, and dog leashes. The food service/restaurant sector is not mentioned.
  • The company does not specify which of its products can be used for food-specific applications. It only has two branding irons. They cost $59 to $69. The company advertises them for wood-specific uses alone.
NOTE: The above information has been entered into the "competitor assessment" tab of the provided spreadsheet.

Proposed next steps:

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