Consumer Shopping Behavior and COVID-19

Goals

To provide insights on consumer shopping behavior during COVID-19 to determine if people are buying cheaper brands to save money or more premium trusted brands where value is more certain, with a focus on athletic brands and running equipment as data and information is available.

Early Findings

Our research on consumer shopping behavior and COVID-19 revealed insights. Here are the key pieces of information we found:

Consumer Shopping Behavior and COVID-19

Proposed next steps:

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