Delivered August 1, 2019. Contributor: Emmanuel A.
To understand how much SaaS companies are spending on BI projects to track business KPIs based on customer data in order to validate a business case to investors.
Our preliminary research didn't reveal data on how much SaaS companies are spending on Business Intelligence projects (tools + people) to track business KPIs based on customer data.
We also attempted o find data on how much SaaS business spend on Business Intelligence in general or the market size of the business intelligence market for SaaS companies, but we were unable to find the data either.
We also found a market research on the SaaS-based business intelligence market that deals with SaaS solutions that offer BI analysis to businesses in general, however, the majority of the report is behind a paywall. Although the market research is not specific to SaaS business spending on BI, the research may be useful if the BI solution your company intend to offer is SaaS-based.
Companies that currently offer BI for SaaS companies to track business KPIs based on customer data, especially as it relates to predictive analytics around customer retention, churn, and loyalty, include Dataiku, Natero, and Looker.
Only the project owner can select the next research path.