Wonder

Research Outline

Prepared for pg | Delivered August 12, 2021

SaaS Market Statistics

Goals

To determine the number of saas companies in various revenue segments.
Determine the total number of SaaS companies.
Determine the total number of B2B SaaS companies.
Determine the breakdown of this number based on revenue:
$5 million and below
$5 million to $50 million
$50 million to $500 million
$500 million and above

Early Findings

Data AvailabilityThe initial round of research indicates that information surrounding the number of SaaS companies is limited. The research team has provided the most recently available information below. For some statistics, we have had to expand our scope by slightly over three years.
SaaS StatisticsThis market is expected to reach $623 billion by 2023.
According to a report updated in 2020, there were 15,529 SaaS companies in the world.
The annual growth rate of this industry is 18%.
Statistics show that about 100 SaaS companies reached $1 billion in ARR in 2019.
The number of SaaS companies founded by year since 2010 are presented below: 
2010: 689 
2011: 832 
2012: 1,083 
2013: 1,197 
2014: 1,247 
2015: 1,469 
2016: 1,308 
2017: 1,460 
2018: 1,196 
2019: 674 
According to G2, the SaaS industry has 34,727 software products and serves 745 industry verticals. The most populated industries with SaaS products include medical, school resources, project management, e-commerce, and team collaborations with 533, 376, 376, 281, and 274 products, respectively.
The global market size of the SaaS industry is expected to reach $272.49 billion in 2021.
This source provides a list of 1,000 B2B startups to watch in 2020. A quick scan of this list reveals that these companies have revenues that are within the scope requested here. This source will be used for the next leg of research. 
The information in the next proposed research step will be populated in this spreadsheet.
Crunchbase SearchA search for the number of SaaS companies on Crunchbase brought 20,893 results. When searching for B2B companies in the SaaS industry, it brought 1,849 results.
SummaryWithin the first hour, we have been unable to provide the number of B2B SaaS companies or the number by revenue breakdown. This information does not seem to be available in the public domain. As a result, the information provided is from industry sources such as Crunchbase, reports that may be outdated (beyond the 2-year limit), and various media outlets. 
In order to understand the overall SaaS and SaaS B2B market, we recommend further research. Details on our recommended research paths have been provided in our proposals below.
For all our research, we would maintain a global focus, unless a shift would be requested.