Research Outline

Sales Performance Management Research


The goals of this research are to identify the market opportunity of sales performance management, SPM product trends, SPM market trends, investors, and SPM startups. This research will be used to prepare a SPM company (Incentives Solutions) for its next fundraising round.

Early Findings

  • The compound annual growth rate for the global sales performance management market between 2020 and 2025 is projected at 13.09%.
  • We only found two points about a regional breakdown of the SPM market: (1) The CAGR for Asia between 2018 and 2023 was projected at 16.2%; (2) The "North America market is anticipated to account for highest revenue share in the global sales performance management market." Accordingly, it appears that further research would be unlikely to identify the SPM market size and/or CAGRs for other regions.
  • This article lists some product trends in sales performance management.
  • The "top 10 SPM software vendors" (in descending order) are SAP, Oracle, Xactly, Microsoft, PROS Holdings, Salesforce, Vendavo, Optymyze, Apttus, and IBM.
  • QuotaPath is a SPM startup.