Prepared for Michael A. | Delivered November 7, 2019
Sales Prospecting Best Practices
Provide information on sales prospecting methods, strategies, and best
used as content for a client's in-house sales training
One of the best practices mentioned is to
start by developing a list
of ideal prospects via creating a client persona.
Social media prospecting
should be used in combination with other communication forms, such as email and LinkedIn.
should be researched
rather than contacted right at once, and a source suggests a great way to do this is to look at the type of posts and information they share online.
It’s also suggested that r
obotic or standardized pitches
are ineffective, rather a better strategy to connect is to find genuine interest in content or posts they have created.
set aside ample time dedicated just to prospecting.
They also have
an effective and streamlined process
that allows them to scale their prospecting process efficiently.
They tend to
have multiple strategies
to use technology to their best advantage.
They know how to
balance quality and quantity
They are also said to know their
company’s ideal buyer persona
exceptionally well, which allows them to seek out and spend more time prospecting leads they can most likely close.
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