Sales Prospecting Best Practices

Goals

Provide information on sales prospecting methods, strategies, and best practices to be used as content for a client's in-house sales training

Early Findings


BEST PRACTICES

  • Prospects should be researched rather than contacted right at once, and a source suggests a great way to do this is to look at the type of posts and information they share online.
  • It’s also suggested that robotic or standardized pitches are ineffective, rather a better strategy to connect is to find genuine interest in content or posts they have created.

HABITS


  • They are also said to know their company’s ideal buyer persona exceptionally well, which allows them to seek out and spend more time prospecting leads they can most likely close.

Proposed next steps:

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