Sales Training Expenditures


Obtain insights around the growth in spending for training that can help sales people achieve better results. Determine also the training spending growth and other trends in various verticals.

Early Findings

Sales Training Expenditures

  • Around 33% of the companies surveyed mentioned that they are contemplating to increase their external training allocations.
  • Around 18% mentioned that they are planning to spend more on internal training.
  • Firms' spending on sales training is around $20 billion each year.
  • Typical companies spend $2,000 per year in sales training.
  • Companies are putting more money on training. Training budgets went up around 15%.
  • Total sales training costs are typically two to three times more than the amount paid to training providers.

Proposed next steps:

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Our initial research provided some of the sales training spending statistics. However, some details were limited such as specific vertical spending growth rates. Based on this, we propose to continue with the research to provide 5-7 additional statistics or insights that describe sales training growth in general in the United States. We will focus on U.S. data first before expanding to other regions as available. We will focus first on finding insights or statistics on sales training that can improve the performance of the sales team before expanding to general sales training statistics. We will focus first on U.S. figures before expanding to other geographies as needed.
We also recommend undertaking additional research to provide 2-3 trends that were observed in the sales training sector. For each trend, we will indicate what the trend is, why it is a trend, and provide examples of brands that are manifesting this trend.