Research Outline

Sales Training Expenditures


Obtain insights around the growth in spending for training that can help sales people achieve better results. Determine also the training spending growth and other trends in various verticals.

Early Findings

Sales Training Expenditures

  • Around 33% of the companies surveyed mentioned that they are contemplating to increase their external training allocations.
  • Around 18% mentioned that they are planning to spend more on internal training.
  • Firms' spending on sales training is around $20 billion each year.
  • Typical companies spend $2,000 per year in sales training.
  • Companies are putting more money on training. Training budgets went up around 15%.
  • Total sales training costs are typically two to three times more than the amount paid to training providers.