Delivered September 6, 2019. Contributor: Megan B.
To understand the business units within Salesforce's marketing department(s).
The annual report for Salesforce, as expected, does not break down its business units by the desired teams (Brand Marketing, Product & Solutions Marketing, Campaigns/DemandGen, Digital Media, and Sourcing).
The document states that Salesforce's marketing teams are organized by geography. There is no separation in brand vs product/solutions marketing in this document.
Marketing costs were a total of 46% of revenues in fiscal 2019. This is expected to continue growing as Salesforce further invests in sales and marketing.