Salesforce Business Units
Delivered September 6, 2019. Contributor: Megan B.
Goals
To understand the business units within Salesforce's marketing department(s).
Early Findings
- The annual report for Salesforce, as expected, does not break down its business units by the desired teams (Brand Marketing, Product & Solutions Marketing, Campaigns/DemandGen, Digital Media, and Sourcing).
- The document states that Salesforce's marketing teams are organized by geography. There is no separation in brand vs product/solutions marketing in this document.
- Marketing costs were a total of 46% of revenues in fiscal 2019. This is expected to continue growing as Salesforce further invests in sales and marketing.
- A top team member in Sourcing is Brian McKinney.
- Mark Yolton is Vice President of Digital & Interactive.
- The SVP of Marketing is Kathie Johnson.
- A senior manager of brand strategy is Karen Sommerich.
- Salesforce's CMO has stated the company's sales and marketings team work very closely together.
- Salesforce's page on its Marketing Team gives this breakdown: product marketing, PR, creative, digital, campaigns & operations, events, content & messaging and partner & field marketing.
Research proposal:
Only the project owner can select the next research path.