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Research Outline
Prepared for Valentina B. | Delivered September 6, 2019
Salesforce Business Units
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Goals
To understand the business units within Salesforce's marketing department(s).
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Early Findings
The annual
report
for
S
a
l
e
s
f
o
r
c
e
, as expected, does not break down its business units by the desired teams (Brand Marketing, Product & Solutions Marketing, Campaigns/DemandGen, Digital Media, and Sourcing).
The document states that Salesforce's marketing teams are organized by
geography
. There is no separation in brand vs product/solutions marketing in this document.
Marketing costs were a total of
46%
of revenues in
f
i
s
c
al 2019. This is expected to continue
growing
as
S
a
l
e
s
f
o
r
c
e
further invests in sales and marketing.
A top team member in Sourcing is
Brian McKinney
.
Mark
Y
o
l
t
o
n
is
Vice President
of Digital & Interactive.
The SVP of Marketing is
Kathie Johnson
.
A senior manager of brand strategy is
Karen
S
o
m
m
e
r
i
c
h
.
Salesforce's
CMO
has stated the company's sales and marketings team work very closely together.
Salesforce's
page
on its Marketing Team gives this breakdown: product marketing, PR, creative, digital, campaigns & operations, events, content & messaging and partner & field marketing.
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