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Research Outline
Prepared for Sarah A. | Delivered October 22, 2019
Saudi Arabia Fast Food Consumers
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Goals
An analysis of the target audience of fast food in Saudi Arabia, including the in demographics, psychographics, and consumer journey information for fast food consumers in Saudi Arabia.
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Early Findings
A study by Cambridge revealed that young people in Saudi Arabia, particularly children and
teenagers (9-19 years),
consume fast food than older people.
Younger females
in the country eat fast food than their male counterparts.
These younger Saudi Arabians mainly
eat fast food meals
in restaurants once or twice weekly.
The fast food market in Saudi Arabia is "witnessing growth due to a surge in the young population and the changing lifestyle of
workforce in the Kingdom."
Of note, over half of Saudi Arabia's population is made up of
m
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i
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s
and Gen
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s
.
Another study revealed that around 45% of Saudi Arabians eat fast food one to three times a week while 18.96% consume fast food less than once a week and 14.13% consume fast food
four to six times a week.
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