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Research Outline
Prepared for Tegan C. | Delivered May 9, 2020
SCERA Shell Outdoor Theatre: Digital Marketing Tactics
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Goals
To identify digital marketing tactics/strategies that the SCERA Shell Outdoor Theater uses in its marketing efforts.
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Early Findings
SCERA Shell Outdoor Theater has its own official
Facebook
page with more than
2,500 followers
.
The theater uses its Facebook
p
a
g
e
to answer people’s
queries
and to
notify
people of
upcoming events
such as summer camps, summer dance programs, etc.
SCERA also has its own
Twitter handle
which is used for both SCERA Center for the Arts and SCERA Shell Outdoor Theater.
The Twitter handle has more than
800 followers
and is used to announce details relating to upcoming events.
In one of its latest tweets posted on May 4, 2020, SCERA made an announcement about the special arrangement that it has made to show all the
eight movies
in the Harry Potter series following the social distancing norms.
The Twitter handle was also used to provide the necessary link required to
buy tickets
at a rate of US$5 per movie.
The Instagram handle of SCERA is named
s
c
e
r
a
u
p
d
a
t
e
and is used to promote all SCERA Shell Outdoor Theater events as well.
T
h
e
Instagram profile has
1,434 posts
till date and has got
3,766 followers
.
SCERA also has a
YouTube channel
for all its entities together. The channel is named
S
C
E
R
A
c
h
a
n
n
e
l
.
Since its inception in June 2011, the channel has garnered a total of
21,928 views
.
In the past one month, SCERA has released eight videos on its
YouTube
channel.
The channel only has a limited number of
56 subscribers
.
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