Second Cup


A SWOT analysis of Second Cup to better understand to company. A competitive analysis of Second Cup's competitors and how they are staying innovative. Trends and threats to the Canadian coffee shop market. To get background information on Second Cup's CEO, Steve Pelton.

Early Findings

Second Cup SWOT

Second Cup Competitors

Trends and threats to the Canadian Coffee Shop Market

Steve Pelton

  • Steve Pelton was appointed as CEO of Second Cup in May 2019.
  • Prior to joining Second Cup, Steve Pelton co-founder and CEO of Landing Restaurants. He is on the board of directors for Feeding Canadian Kids.
  • Steve began is career working as a dishwasher at the age of 14. He continued to work in restaurants until 2008, when he co-founded Landing Restaurants.
  • In 2014, the Landing Restaurants were purchased by Recipe Unlimited. Steve continued to work for them and was responsible for $200 million in annual restaurant sales.

Proprietary Research Available

Bolster your final deliverable with proprietary research from Marketline for an additional $175. This report is a SWOT analysis and provides a 360 view of Second Cup, as well as their key competitors. The report is from 2017.

Proposed next steps:

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