To determine the mindset, financial literacy, and pain points for Gen Z (those born 1995-2015). The response should include the following:
1. Best ways to engage and talk to Gen Z about finances;
2. Competitive analysis — how other financial services company are engaging Gen Z;
3. Ways of reaching Gen Z (gamification, animated videos, quizzes and tests, certifications);
4. Current Gen Z trends;
5. How to motivate and teach Gen Zers living at home, including how parents are directing them while working at home;
6. The Gen Z mindset;
7. Gen Z statistics around money;
8. Savings and spending habits; and
9. Ways to connect with Gen Z.