Research Outline

Cambridge Analytica Competitors

Goals

Identify valuation information on companies that are engaged in handling user data. The information will be used to build a marketplace that can directly link companies to consumers to purchase their data.

Early Findings

COMPANIES DEALING WITH USER DATA TRANSACTIONS

NINTH DECIMAL
  • Ninth Decimal provides its 9D marketing platform that is involved in user data transactions to help companies reach their target audience.
  • The company has over 220 million monthly unique users and more than 250 verified partners.
  • It has a revenue of $23.2 million.
INTEGRAL AD SCIENCE
PARSE.LY
  • Parse.ly enables companies to power up their audience reach through the user data that is available on the platform.
  • The company experienced a 105% increase in the number of paying subscribers.
  • The company has a revenue of $5 million.
TINUITI
  • Tinuiti, formerly OrionCKB, deals with user data transactions to help companies find their target customers.
  • Tinuiti has a revenue of $12.6 million.