Independent advice-seekers: This category of buyers prefer the advice of a local agent representing multiple carriers, and they tend to follow the advice of agents. They are not price-sensitive.
Undisolveds: The uninvolved category is primarily defined by their lack of preference and shows no concerns towards auto insurance. They do not desire advice, convenience, or brand.
Low-price experts: The low-price experts make decisions based on the ability to get the lowest price, and they are willing to reduce coverage and compromise on brand and convenience.
Active shoppers: The active shoppers promptly research their options, desire information, and advice, and tend to shop frequently. They are said to be 50%+ conscious about price and make tradeoffs between insurance coverages.
Self servicers: They put convenience first and expect multichannel access. They also do not value having an agent, and their propensity to shop and price sensitivity is above-average.
High-touch protection seekers: This category of consumers is in search of extra protection and tailored coverage options. They also desire a strong brand, want multichannel convenience, and are willing to pay for expectations.
Affinity-oriented brand buyers: This type of consumer wants a strong, well-known, and established brands and are not interested in any intimacy with a local agent. They also do not desire to research options or actively shop/switch.
Branded agent loyalists: This category wants both a local agent and a strong brand and is biased about the exclusive agent channel. They are known to be loyalists, with 70% of them staying more than ten years giving then the lowest reported shopping and switching rates.
Only the project owner can select the next research path.