Senior Executives Seeking Coaching Advice

Goals

Understand the journey of a senior professional who seeks help from an executive career coach. The information will be used for a marketing initiative plan.

Early Findings

EXECUTIVE COACHING JOURNEY

  • Investors and portfolio services teams typically advice CEOs of the criticality of getting executive coaching.
  • These teams enable the investors and the CEOs to have long-term relationships even after the funds have been granted.
  • Employee survey results and other feedback loop findings from the executive's organization can also drive them to seek the help of executive coaches.
  • Around 68% of senior leaders who were surveyed by the Stanford Graduate School of Business mentioned that getting external professional help was their own prerogative.
  • These leaders felt that they need to improve themselves frequently to be more competitive in the face of the tight executive job market.
  • Executives typically seek the help of career coaches to enable them to deliver their best performance.
  • Some also seek their friends'advice but this is considered effective if they thoroughly know the leader.

Proposed next steps:

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Our initial research provided some insights on what drives senior professionals to seek help from executive career advisors. Given the availability of surveys and interviews on this topic, we propose continuing the research to provide 6-8 insights on the user journey of senior executives who seek help from executive coaches. We will focus on the common factors that drive them to get professional help instead of relying on their friends or family members. We will also touch on why they feel that they will not be able to turn to their families, friends, or colleagues for advice.