Financial Institutions: Best Practices During Coronavirus

Goals

To understand how financial institutions are taking the lead through best practices during the coronavirus crisis, and as a result, are garnering positive sentiment among their audiences by answering the following key questions:

What best practices are financial institutions putting into place in order to pivot now overall and among each of their constituents? (Consumer customers/members and prospects, Business customers/members and prospects, Depositors, Customers/members with loans/mortgages, Community)
How are best practice financial institutions communicating to each of the key constituents during the pandemic to meet the above objectives?
How are best practice financial institutions staying connected to current customers and keeping the pipeline full of prospective customers/members?
How are best practice financial institutions marketing to and giving current and prospective customers/members access during the pandemic?
What actions have best practice financial institutions taken to help the community during the pandemic?

Are any financial institutions doing something truly breakthrough or outstanding that we can reapply to help meet our objective above of garnering positive sentiment among their audiences?

in order to help financial services clients during this crisis with smart marketing ideas.

Early Findings

Our initial research on financial institutions and best practices during coronavirus revealed insights. Here are key pieces of information we found:

Financial Institutions: Best Practices During Coronavirus:

Connecting & Communicating with Constituents

Proposed next steps:

You need to be the project owner to select a next step.
As our initial research only touched upon understanding what financial institutions are taking the lead through best practices during coronavirus and are garnering positive sentiment among their audiences, we recommend continuing our research to answer the remaining key questions: How are best practice financial institutions staying connected to current customers and keeping the pipeline full of prospective customers/members? How are the best practice financial institutions marketing to and giving current and prospective customers/members access during the pandemic? What actions have best practice financial institutions taken to help the community during the pandemic?
We also recommend additional research for a more in-depth case study of Capital One that has been recognized as an outstanding example of a financial institution for communicating with customers and garnering positive sentiment among their audiences during coronavirus. For this case study, we will provide a more detailed description of what they are doing to communicate with their customers and why they chose to take this approach, with any available success metrics. We will also further determine in our research if there are any more financial institutions other than Capital One who have been recognized for doing something truly breakthrough or outstanding to garner positive sentiment among their audiences during coronavirus. If so, we will provide 1-2 more case studies of these financial institutions as available. For each one, we will provide the name of the financial institution, what they are doing, and why they chose to take this approach, with any available success metrics.