Sexual wellness brand research
Delivered December 11, 2019. Contributor: Rosalyn D.
Goals
Understand how women in middle America respond to sexual wellness brands and their demographics including age range, income, and location.
Early Findings
- According to a 2017 survey, in the United States the percentage of women that own sex toys by type are as follows:
- Vibrators: 78%
- Lubricant: 64%
- Dildos: 60%
- Handcuffs: 27%
- Cock ring or sleeve: 16%
- Anal toys: 16%
- BDSM equipment: 13%
- Love Eggs: 10%
- Pumps: 8%
- Strap-ons: 6%
- Masturbater or sex dolls: 6%
- Other: 1%
- 78% of women in America own a dildo with 71% of women over 40 owning one, 70% of women 30-40, and 68% of women 18-30.
- The top 15 regions that own sex toys are as follows:
- Iowa
- New Jersey
- Illinois
- Pennsylvania
- North Carolina
- Wisconsin
- Maryland
- Oregon
- Indiana
- California
- Tennessee
- Massachusetts
- Washington
- Ohio
- Michigan
Proposed next steps:
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