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Sexual wellness brand research

Delivered December 11, 2019. Contributor: Rosalyn D.

Goals

Understand how women in middle America respond to sexual wellness brands and their demographics including age range, income, and location.

Early Findings

  • According to a 2017 survey, in the United States the percentage of women that own sex toys by type are as follows:
    • Vibrators: 78% 
    • Lubricant: 64% 
    • Dildos: 60% 
    • Handcuffs: 27% 
    • Cock ring or sleeve: 16% 
    • Anal toys: 16% 
    • BDSM equipment: 13% 
    • Love Eggs: 10% 
    • Pumps: 8% 
    • Strap-ons: 6% 
    • Masturbater or sex dolls: 6% 
    • Other: 1% 
  •  78% of women in America own a dildo with 71% of women over 40 owning one, 70% of women 30-40, and 68% of women 18-30.
  • The top 15 regions that own sex toys are as follows:
    • Iowa
    • New Jersey
    • Illinois
    • Pennsylvania
    • North Carolina
    • Wisconsin
    • Maryland
    • Oregon
    • Indiana
    • California
    • Tennessee
    • Massachusetts
    • Washington
    • Ohio
    • Michigan

Proposed next steps:

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