Prepared for Emily S. | Delivered April 26, 2020
Social Network Usage and Sex during COVID-19
Understand social network usage during COVID-19 in the popular networks of SnapChat, Tindr, Grindr, Twitter, and Facebook by comparing before and after numbers like new users, active users, or a change in the frequency of sexual words and hashtags.
Twitter said that their total monetizable daily active users (mDAU) grew by
in March to
quarter-to-date, mostly driven by conversation about the outbreak.
On April 9, a
showed that there had been a 384% increase in tweets mentioning "nudes" and "dick pics" along with the term "coronavirus" versus a month ago.
There had also been an increase in sex-related emojis. The eggplant and peach emojis both saw a rise. Peach emojis increased by
Grindr has gone further than similar social networks like Scruff by
pinning an alert
. They talk about how physical isolation doesn't mean social isolation and encourage users to
follow WHO guidelines
and practice proper distancing.
While initial research has no statistics on Grindr usage, Scruff says usage has been
during this time.
Instagram has increased its users in the US by
in March vs. February. This is the equivalent of
users, for a total of
active users. Leading up to February, numbers had been relatively fixed.
Instagram stories saw a
relaxed its standards
on banning sexual content as they currently lack moderators. Per their statement, they are only reviewing content that has the most potential for harm. This is
to lead to more sexual content on the platform.
Facebook usage is
. Messaging is up by
and video calling (including Whatsapp) has
in some areas that have been hard-hit by the virus.
Usage in the US increased by
in the US in March vs. February, which seems small but is equal to
users. Leading up to February, numbers had been decreasing.
people are also using the Stories and Posts functions to get updates on how family and friends are doing.
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