Wonder
Log in
Research Outline
Prepared for Luke S. | Delivered October 31, 2019
Shiseido Innovations
Review your project details
Goals
To gain an overview of any media on Shiseido's recent innovations in the past two years (24 months)
View less
Early Findings
S
h
i
s
e
i
d
o
Innovations
S
h
i
s
e
i
d
o
bought
Houston based
brand Drunken Elephant,
with the goal of accelerating their growth and development.
The Drunken Elephant brand is well-known for being on the
cutting edge of clean cosmetics.
S
h
i
s
e
i
d
o
also did
research this year
that determined yeast extract can provide health to skin capillaries and boost collagen production.
This follows their previous research that showed that capillary health is one of the key factors to preventing aging.
S
h
i
s
e
i
d
o
furthered
their research alliance with
the US-based Cutaneous Biology Research Center (CBRC), a Harvard affiliated dermatology lab.
S
h
i
s
e
i
d
o
opened a
76,000 foot global innovation center
in Yokohama, Japan.
S
h
i
s
e
i
d
o
Company and A.S. Watson Group also put together a
3-year plan
to develop and co-create innovative Japanese beauty products ("J-beauty").
View less