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Research Outline

Prepared for Ramon B. | Delivered February 13, 2020

Shopify - Market Analysis

Goals

To build a list of 15 successful and five (5) unsuccessful Shopify stores. Begin by finding the stores and providing a link to their websites. Once the list has been built, define why each store is successful in terms of revenue/sales, conversion rates, or media consensus and provide a 3-5 sentence description of what each store is doing right or wrong. Geographic scope is global.

Early Findings

During this hour of research we were able to find 15 successful Shopify stores based on estimated monthly sales volume. We organized our findings in an attached spreadsheet to provide a more visual-friendly presentation. Finding a list of the worst or failed Shopify stores may prove more challenging (though not impossible) since most resources tend to focus on the top or most successful stores.

Successful Shopify Stores

  • JB Hi-Fi
  • Fashion Nova
  • Kith
  • The Brick
  • Ruggable
  • Raycon
  • Cymatics
  • ColourPop Cosmetics
  • Gymshark
  • Culture Kings
  • Allbirds
  • Bombas
  • The Ridge Wallet
  • ThirdLove
  • Steve Madden