Shopify - Market Analysis

Goals

To build a list of 15 successful and five (5) unsuccessful Shopify stores. Begin by finding the stores and providing a link to their websites. Once the list has been built, define why each store is successful in terms of revenue/sales, conversion rates, or media consensus and provide a 3-5 sentence description of what each store is doing right or wrong. Geographic scope is global.

Early Findings

During this hour of research we were able to find 15 successful Shopify stores based on estimated monthly sales volume. We organized our findings in an attached spreadsheet to provide a more visual-friendly presentation. Finding a list of the worst or failed Shopify stores may prove more challenging (though not impossible) since most resources tend to focus on the top or most successful stores.

Successful Shopify Stores

  • JB Hi-Fi
  • Fashion Nova
  • Kith
  • The Brick
  • Ruggable
  • Raycon
  • Cymatics
  • ColourPop Cosmetics
  • Gymshark
  • Culture Kings
  • Allbirds
  • Bombas
  • The Ridge Wallet
  • ThirdLove
  • Steve Madden

Proposed next steps:

You need to be the project owner to select a next step.
We could begin by finding a list of five (5) unsuccessful Shopify stores and including links to their websites in columns in the "Unsuccessful" tab of the attached spreadsheet (columns A and B). We could also provide a product listing, success metrics, and a general description of what the stores listed in the "Successful" tab of the attached spreadsheet are doing best.
We could also provide 2-3 best practices in ecommerce with a specific focus on Shopify stores. For each best practice, we could 1) describe what it is, 2) explain how it is used, and 3) provide 2-3 examples of Shopify stores using it, why, and to what ends. Our geographic focus could be global.