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Research Outline
Prepared for Bryan R. | Delivered October 22, 2020
PuppySpot and PetFinder
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Goals
To provide an overview of PuppySpot and PetFinder.
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Early Findings
PuppySpot
PuppySpot provides customers with the opportunity to find the
right healthy puppy
for their needs.
They provide breeding advice and
free home delivery
of the puppies.
They also have a
PuppySpot Health Team
that comprises experts on puppy and adult dog care. The team is responsible for ensuring the health conditions of the new puppies and for providing health advice to their customers.
PuppySpot is essentially a reseller that allows customers to more easily
find and buy pets
, which means that their revenue is entirely based on commission from the puppies they sell through their website.
Their most recent estimated revenue was
$49 million.
While we were
not able to find
any funding, we did find that PuppySpot recently entered into a collaboration with American Humane, a national humane organization that helps in the establishment of "
industry-wide accountability
for ethical practices among responsible breeders."
The collaboration will help PuppySpot in their development of
best practices for puppy breeders
.
According to SimilarWeb, they have had just over
2 million visits
in 2020 and are placed 16th in the pet category in terms of engagement.
Most of their traffic comes from organic and
direct search.
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