Music Performing Platforms

Goals

To determine the platforms used by artists to perform during the COVID-19 pandemic as live music performance is banned, find out the drivers for choosing a platform, the recording companies position, and decision-making drivers.

Early Findings

  • Artists with a sizable following online are holding private live-streams, to make up for the tour/concerts they canceled, while emerging artists/musicians are broadcasting their performances on public channels to build audiences. Some fans make donations to musicians through PayPal, Venmo, and GoFundMe channels.
  • Some platforms used by musicians to perform are Instagram, Facebook Live, Twitch, and YouTube.

Musicians Who Have Performed Live on Social Media

Drivers for Choosing a Performance Platform

  • Keeping Fans/Staying Relevant - Artists have been forced to explore and use virtual spaces to engage and entertain their fans in order to remain relevant, entertain, and grow their audiences.
  • Social Distancing Initiative - The social distancing initiative, in a bid to control the spread of COVID-19, has driven artists/musicians to opt for performing on virtual spaces like their social media platforms, Facebook Live, YouTube Live, and Instagram Live. Social distancing discourages social gatherings; hence a musician can't hold a concert.

Summary

The initial one-hour research led us to find some platforms used by artists/musicians to perform, examples of musicians who have performed live on social media platforms, and some drivers for choosing a performance platform. There is vast information on this topic, but since time was limiting, we could not provide it in detail.

Proposed next steps:

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