GOALS
- Identify the largest sources for personality quizzes (the fun silly ones, NOT the serious scientific ones).
- Identify the demographics of people that typically take the fun, silly personality tests, as well as why they take them.
- Identify how people use and interpret the results of fun, silly personality tests that they take.
- Identify how prevalent and important the social element is for the people that take fun, silly personality tests (i.e. whether they want to share them, compare with other people, do they want to take them alone, etc.).
- Identify any tips/helpful learning information that could be used to make quizzes that are as "fun as possible."
- Identify trends regarding how fun, silly personality quizzes have evolved over the past 5-10 years.
- The overall goal of all of the above points is to help guide a potential investment decision.
EARLY FINDINGS
- The top three websites that appear via an online search for "the funnest personality quizzes online" are Zimbio, BuzzFeed, and Livingly.
- BuzzFeed actually lets people create accounts and come up with their own personality tests that can be published for public use.
- Recommendations for building fun and silly personality quizzes include connecting customers to a brand beforehand, listing and categorizing all possible answers, making a quiz user-friendly, and using short, simple answers with images. From a more technical standpoint, other recommendations include offering sharing options and the ability to collect user data.
- According to the Director of Personality and Self-Knowledge Lab at the University of California, Davis, personality tests are commonly used because they help summarize what people already know about themselves. It gives them the option to provide language for what they know and feel, where they were otherwise unable to put words to it before.
- A fear that is associated with goofy online personality quizzes is that they can lead people to believe things about them that are not accurate, which in turn leads them to trust a computer program more than themselves and the people that know them.
PROPOSED NEXT STEPS
While searching for info on the largest and most popular locations for fun and silly online personality quizzes, it proved difficult to find any studies or articles that specifically stated this information. This is largely due to the fact that the search protocol believes we are searching for online quizzes themselves that provide users with rankings, as opposed to a list of the most popular sources. As a result, we used the top hits on an online search as an indication for what the most popular sources were. We recommend proceeding with the following points to address all of your goals above:
1. Identify the top 5-10 fun and silly personality quizzes that are online today in terms of number of users. For each, we can state the source of the quiz, what it is about and whether it can be shared or not (3 hours, $87).
2. Identify the demographics and type of people that typically take fun, silly personality tests online, why they take them, and how they use the results of tests (whether they share them and how they impact them as individuals) (3 hours, $87).
3. Locate additional tips and recommendations (at least 5-7) that can be used to create popular and fun personality quizzes online (3 hours, $87). Tips and tricks should come from industry professionals, psychologists, and current creators of these tests.
4. Identify 3-5 trends regarding how the creation and use of fun, silly personality quizzes have evolved over the past 5-10 years (3 hours, $87).
TOTAL: (12 hours, $348)