Delivered October 1, 2019. Contributor: Michelle A.
To understand the most popular social media platforms in Singapore (based on number of users), how people use them (when, where, for what purpose), and how this differs from the rest of the world, in order to guide a future social media campaign.
A total of 4.6 million people in Singapore are active on social media, which represents 79% of the total population of the country. This represents a 4.2% drop in users from January 2018 to January 2019.
The top five most used social media platforms in Singapore are You Tube (87%), WhatsApp (86%), Facebook (82%), Instagram (59%), and FB Messenger (52%). Twitter. LinkedIn and WeChat also all have at least 1/3 of internet users with an account.