To understand the market size for the trash can industry in the US.
While there are market reports on smart trash cans (a segment of the larger industry) and trash bags (an associated market to trash cans), there is not much data on trash cans as a whole.
Smart trash cans were valued at $9.7 million in 2017 with a CAGR of 6.9% in North America. These are touchless, sensor-activated cans. Commercial use dominates the market with over 75% share. The US is 75% of the market, meaning its worth around ($9.7 million x 75%) $7.28 million.
The global trash bag market is worth $9.5 billion with a projected CAGR of 4.9%. Breakdown for the North American (or US) market share is not publicly available. Retail (consumer) accounts for a much larger segment of this industry, comprising around 53.2% of the total market.
The waste management industry is worth $53 billion in the US with an annual growth of 2.1% from the past 5 years.
After extensive digging, we did unearth one market research report on the "trash cans and wastebaskets market" worldwide. While most data is behind a paywall, we were able to find out that residential use accounts for 87.33% of this industry.
The trashcan/wastebasket industry is extremely fragmented globally. The two largest players, Rubbermaid and Toter, only make up about 5% of the industry.
Big box retailer Walmart, where we have to assume many Americans buy their trash cans, carries national brands like Hefty, Sterilite, Simplehuman, Rubbermaid, NineStars, Toter (outdoor only) and their own brand.
Of those companies, only Rubbermaid is publicly-owned. The parent company, unfortunately, does not publish revenue for just trash cans.
Only the project owner can select the next research path.