Wonder

Research Outline

Prepared for Jerry S. | Delivered April 9, 2020

Consumable Pod Model

Goals

To obtain information about Juul, Sodastream and Keurig Dr Pepper including money raised, exits, and current market cap and also to determine the size of the global toilet paper market. This information will be used to build a business with similar hardware dispenser and consumable pod model.

Early Findings

JuulJuul is a private company that was founded in 2007 and is headquartered in San Francisco, California.
 It has a market cap of $38 billion and in 2018 it had an annual revenue of $1.5 billion.
Its total funding is $9.8 billion and its latest funding was in August 2019 and amounted to $785.18 million.
The company's investors are Tiger Global Management, and Altria.
Altria has suffered a 67% loss in investment in Juul in 14 months.
Keurig Dr PepperKeurig Dr Pepper is a public company that was founded in 2018 and is headquartered in Burlington, Massachusetts.
It has a market cap of $36.5 billion.
It had an annual revenue of $7.4 billion in 2018.
SodaStreamSodaStream is a public company that was founded in 1991 and is headquartered in Lod, HaMerkaz, Israel.
In 2018, it was acquired by Pepsi Co for $3.2 billion.
Its valuation at IPO was $367.7 million and it raised $108.9 at IPO.
SodaStream's total funding is $21.9 million.
SummaryOur background research shows that information for Juul, Sodastream and Keurig Dr Pepper is publicly available. However, we were unable to cover the exits for all three companies and the global market size for the toilet paper industry in our first hour of research. 
We were able to provide a brief overview of the companies including their location, possible exit for Juul, revenue and market cap.