Consumable Pod Model

Goals

To obtain information about Juul, Sodastream and Keurig Dr Pepper including money raised, exits, and current market cap and also to determine the size of the global toilet paper market. This information will be used to build a business with similar hardware dispenser and consumable pod model.

Early Findings

Juul

Keurig Dr Pepper

SodaStream

Summary

  • Our background research shows that information for Juul, Sodastream and Keurig Dr Pepper is publicly available. However, we were unable to cover the exits for all three companies and the global market size for the toilet paper industry in our first hour of research.
  • We were able to provide a brief overview of the companies including their location, possible exit for Juul, revenue and market cap.

Proposed next steps:

You need to be the project owner to select a next step.
As our initial research briefly touched on the money raised, exits, and current market cap for Juul, Sodastream and Keurig Dr Pepper, we recommend continuing our research to 1) provide an overview of the three companies, to include information about their exits, and 2 - 3 pieces of information surrounding their consumable pods and 2) provide insights into the marketing efforts of consumable pod options for Juul, Sodastream and Keurig Dr Pepper. We will provide their respective competitive advantage as it relates to consumable pods, messaging and at least 2 creative examples for each company.
We also suggest research to provide the global market size for the toilet paper industry.