Wonder

Research Outline

Prepared for Sarah M. | Delivered January 19, 2021

Skincare and Makeup Market Size for 40-60 year old Women

Goals

Identify the market size for skincare and makeup products purchased by women in the age group 40-60 years old.
Identify which type of cosmetics sell the most to this particular demographic.
Additional insights on revenue, TAM, specific market, competitor analysis and unit economics per product launch, in mid-luxury market.
Focus on brands Charlotte Tilbury, Laura Mercier, L'Oreal, Mac, and Hourglass.

Early Findings

Initial Research
 Market research from 2019 suggested the market for aging-related cosmetics products and services is set to jump 58% to almost $80 billion in the upcoming five years.
While 'Millennials' (specifically 18-24 age group)  are the heaviest spenders of cosmetic products, 'Generation X' (loosely defined as those born between the early to mid 60s and the late 70s/early 80s) represent 25% of the population and have 31% of the spending power, and habitually have a higher average spend than 'Millennials'.
The types of products purchased by woman over 40 showed different preferences compared to younger women.
Available information
Extensive industry market research data exists online which show the cosmetics industry in subtantial detail. An understanding of the market size, products and preferences of women in the desired age range is available from the information provided
In addition, there are numerous articles and reports, most of which include industry statistics, providing good useful information about skincare and makeup products, and economic factors such as price and population