To identify topics that small dog influencers on Instagram discuss on their accounts.
Pet influencers combine "click bait and memes and tie that with some branding know how."
Pet influencers also "mentioned that being active and engaging on the accounts can also
help to gain a larger group of followers. For example, trying to reply to the comments,
and answers to direct messages is essential in order to keep the fans of their beloved
Pet Influencers often "try to answer from the dog’s point of view while being the actual human who
answers, using the symbolic interpretation of the dog."
Pet Influencers often emphasize that they try to post "fun and straightforward content that everyone can
"The difference between a regular human influencer and a dog influencer is usually that
the dog owners do not create accounts with the purpose to gain followers or partnerships
with brands. They have the privilege to choose products and services with others based
on their interest. They do not do it for
profit — they do it to benefit their pet."