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Research Outline
Prepared for Mor S. | Delivered January 21, 2020
Small Dog Instagram Influencers
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Goals
To obtain a list of influencers who advocate for small dogs on Instagram.
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Early Findings
Instagram Influencers
TurboRoo has
321 thousand followers
on Instagram.
h
a
r
l
o
w
a
n
d
s
a
g
e
has
1.7 million followers
on Instagram.
Tuna has
2.1 million followers
on Instagram.
Crusoe the dachshund has
787 thousand followers
on Instagram.
Instagram Micro-influencers
P
o
m
P
o
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Chewy has
65.6 thousand
followers on Instagram.
Elmer the basset has
10.9 thousand followers
on Instagram.
Summary of our Early Findings
The Instagram Influencers and micro-influencers do not overlap with the YouTube pages found.
Our initial research was able to identify channels that are dedicated to small dogs. These channels have differing content from each other.
Our analysis was able to identify both micro and macro accounts, showcasing different small dog breeds.
Micro influencer has been defined as someone with between
10,000 and 90,000 followers
, based on AdAge's definition.
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