Small Dog Instagram Influencers

Goals

To obtain a list of influencers who advocate for small dogs on Instagram.

Early Findings

Instagram Influencers

Instagram Micro-influencers

Summary of our Early Findings

  • The Instagram Influencers and micro-influencers do not overlap with the YouTube pages found.
  • Our initial research was able to identify channels that are dedicated to small dogs. These channels have differing content from each other.
  • Our analysis was able to identify both micro and macro accounts, showcasing different small dog breeds.
  • Micro influencer has been defined as someone with between 10,000 and 90,000 followers, based on AdAge's definition.

Proposed next steps:

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