Small Dog Instagram Influencers
Delivered January 21, 2020. Contributor: Emma H.
Goals
To obtain a list of influencers who advocate for small dogs on Instagram.
Early Findings
Instagram Influencers
Instagram Micro-influencers
Summary of our Early Findings
- The Instagram Influencers and micro-influencers do not overlap with the YouTube pages found.
- Our initial research was able to identify channels that are dedicated to small dogs. These channels have differing content from each other.
- Our analysis was able to identify both micro and macro accounts, showcasing different small dog breeds.
- Micro influencer has been defined as someone with between 10,000 and 90,000 followers, based on AdAge's definition.
Proposed next steps:
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