Wonder

Small and Medium-Sized Events

Delivered September 18, 2019. Contributor: Estel M.

Goals

To provide a segmentation of the small to medium events market in the US including number of events, average spend and number of participants on the local and national level, and estimated number of planners that handle small to medium events versus planners that handle big events and trade shows. Research will be used to focus business audience and target market.

Early Findings

SMALL TO MEDIUM EVENTS ORGANIZERSThere were 4,531 organizers of small and medium events in the US in 2018. 
These include agricultural shows, fairs and festivals, sports events, concerts, wrestling, air shows, arts festivals, live events, pageants, boxing, and others. 
Industry sales reached $14 billion in 2018.
The annual industry growth rate of in the past 3 years was 7.1%.
The average annual sales per company was $2.9 million in 2018.
 LARGE EVENTS ORGANIZERSIn contrast, there were 4,959 organizers of large events in the US in 2018. 
These include convention shows, trade shows, and trade fairs among others. 
Industry sales reached $15.4 billion in 2018.
The annual industry growth rate in the past 3 years was 5.4%.
The average annual sales per company was $3 million in 2018.
BUSINESS MEETINGSAccording to Oxford Economics' 2018 report, there were 1.9 million meetings in the US with 251 million meeting participants in 2016. 
'Meeting' was defined as a "gathering of 10 or more participants for a minimum of four
 hours in a contracted venue." 
The average spend per meeting participant was $1,294.

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