Small and Medium-Sized Events

Goals

To provide a segmentation of the small to medium events market in the US including number of events, average spend and number of participants on the local and national level, and estimated number of planners that handle small to medium events versus planners that handle big events and trade shows. Research will be used to focus business audience and target market.

Early Findings

SMALL TO MEDIUM EVENTS ORGANIZERS

LARGE EVENTS ORGANIZERS

BUSINESS MEETINGS

Proposed next steps:

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