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Research Outline
Prepared for Patrick K. | Delivered October 9, 2019
Smartwatch Consumers
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Goals
To understand the factors influencing smartwatch purchase decisions. Also, to obtain the brand promotion/marketing tactics used by successful smartwatch brands.
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Early Findings
NPD
reports that as of June 2017, about
9%
of consumers aged 18+ owned a smartwatch in the United States. This represented an increase of "almost
1.5 percentage points
from the previous six months".
The 2017 NPD also revealed that
54%
of consumers make use of smartwatches in receiving
notifications and text messages
.
According to Ipsos, in terms of wearable technology penetration, the United States
ranks first
globally.
Affluent Americans
are at the forefront of this penetration in the United States and globally. Ipsos revealed that
15.5%
of these affluent American consumers own a smartwatch like the Apple Watch or Samsung Gear.
In terms of demographics,
Affluent millennials
are the most significant owners of smartwatches in the United States, Europe, Asia, and Latin America.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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