According to Ipsos, in terms of wearable technology penetration, the United States ranks first globally.
Affluent Americans are at the forefront of this penetration in the United States and globally. Ipsos revealed that 15.5% of these affluent American consumers own a smartwatch like the Apple Watch or Samsung Gear.
In terms of demographics, Affluent millennials are the most significant owners of smartwatches in the United States, Europe, Asia, and Latin America.
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