Research Outline

Sneakerheads/HypeBeast Influencers

Goals

To obtain a list of 50 influential sneakerheads/hyperbeast males in the U.S. to present as a gift to a client.

Early Findings

Our preliminary research indicates there are many sneakerhead/hyperbeast influencers in the United States. By located lists of the most followed sneaker influencers on Instagram and culling the lists for U.S.-based males, we were able to compile a list of 20 such influencers with 10,000+ Instagram followers in one hour. The early findings are on the attached Google Sheet:
  • https://docs.google.com/spreadsheets/d/1eMtep5pA64-3OFWAuS6Vxy6pTzk0lUbefmohEkPIynQ/edit?usp=sharing