To understand more fully what the social content creation difference is between United States Gen Z and Millennials, specifically looking at whether Gen Z'ers create more content than Millennials. To see if Millennials are typically just consuming or sharing others' content rather than creating it, and whether Gen Z look at creating content more optimistically than Millennials. In other words, to understand if Millennials have the mind set that no one cares about their lunch versus Gen Z who are more optimistic about getting a bunch of likes on the photo of a salad.
Additionally, for Tik Tok, now that it is known that Tik Tok is positioning themselves as a "content creation rather than passive content-consumption" experience and that they enable everyone "to be a creator" (based on a previous Wonder brief), to be able to understand if that is truly how consumers think or perceive the brand. Do they think that it is an app for content creators rather than for content consumption? An ideal response would have quotes, data, insights, information, and statistics that makes this point.