Social Media: 2020 Outlook

Goals

To understand the 2020 outlook on social media and customer loyalty in order to gather content for a blog post on the company website.

Early Findings

SOCIAL MEDIA IN 2020
USER EXPERIENCE
  • With the introduction of 5G in 2020, user interfaces need to be designed for speed.
  • With 5G, loaders will become irrelevant.
  • UX auditing will soon become as important as financial audits as leaders examine their performance/ability to be an authority. This audit will be critical to maintain competitiveness.
COMMUNITY IMPACT 2020
  • Millennials are gradually making the bulk of the workforce. Their desire for purpose in their work will drive community impact.
  • By 2020, 40% of all consumers will be millennials, increasing the pressure to do good.
  • Future CEOs want their brands to stand out for the good they do.

Proposed next steps:

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