Social Media Management: Industry Analysis (2)

Goals

To obtain information about the strengths, weaknesses, target market segments (enterprise/SMB), revenue, growth, name of CEO, pricing, and key advantages/disadvantages based on customer reviews and feedback for Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, Falcon.io, Buffer, Talkwalker, Salesforce Social Studio, AgoraPulse, clincher, Clarabridge Engage, Meltwater Social, Medallia, MavSocial, Mention, Adobe, Oktopost, Later, Sendible, CoSchedule, Meet Edgar, Social Oomph, Traject Social, Rock Content, Bridgeline Digital, NewsCred, Hearsay Systems, Brandwatch, Scoop.it, CoSchedule, Yammer, and Statusbrew.

Early Findings

Sprout Social

Hootsuite

  • Hootsuite's CEO is Tom Keiser.
  • The latest annual revenue that is publicly available is that of 2018, which was $210 Million.

Sprinklr

Socialbakers

  • The CEO of Socialbakers is Yuval Ben-Itzhak.
  • The latest annual revenue that is publicly available is that of 2017, which was $35 million.

Zoho Social

Khoros

Falcon.io

  • Ulrik Bo Larsen is Falcon.io's CEO.
  • The latest annual revenue that is publicly available is that of 2017, which was $7 million.

Summary

  • In our first hour of research, we found that the name of the CEO for Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, and Falcon.io. We also found the 2019 annual revenue (or estimated revenue) but also realized that the latest publicly available information pertaining to revenue is earlier than 2019 for some companies (e.g. Falcon.io and Socialbakers).
  • We could not touch on strengths, weaknesses, target market segments (enterprise/SMB), growth, pricing, and key advantages/disadvantages based on customer reviews in our background research.

Proposed next steps:

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