Wonder

Research Outline

Prepared for Tom S. | Delivered July 17, 2020

Social Media Management: Industry Analysis (2)

Goals

To obtain information about the strengths, weaknesses, target market segments (enterprise/SMB), revenue, growth, name of CEO, pricing, and key advantages/disadvantages based on customer reviews and feedback for Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, Falcon.io, Buffer, Talkwalker, Salesforce Social Studio, AgoraPulse, clincher, Clarabridge Engage, Meltwater Social, Medallia, MavSocial, Mention, Adobe, Oktopost, Later, Sendible, CoSchedule, Meet Edgar, Social Oomph, Traject Social, Rock Content, Bridgeline Digital, NewsCred, Hearsay Systems, Brandwatch, Scoop.it, CoSchedule, Yammer, and Statusbrew.

Early Findings

Sprout SocialSprout Social's CEO is Justyn Howard. 
In 2019, Sprout Social's revenue was $102.7 million which was a 30% increase compared to 2018. Its total revenue for the first quarter of 2020 was $30.5 million, which was a 31% increase compared with the same period in 2018.
The company has seen "growth in new products" with its Sprout’s Listening product reaching "reaching over $10 million in ARR in 2019".
HootsuiteHootsuite's CEO is Tom Keiser.
The latest annual revenue that is publicly available is that of 2018, which was $210 Million.
SprinklrSprinklr's CEO is Ragy Thomas.
The company's annual revenue in 2019 was $300 million.
SocialbakersThe CEO of Socialbakers is Yuval Ben-Itzhak.
The latest annual revenue that is publicly available is that of 2017, which was $35 million.
Zoho Social Sridhar Vembu is the CEO of Zoho Social.
The estimated annual revenue is $1 billion.
KhorosThe CEO of Khoros is Jack Blaha.
The company's estimated revenue for 2019 was $206 million.
Falcon.io Ulrik Bo Larsen is Falcon.io's CEO.
The latest annual revenue that is publicly available is that of 2017, which was $7 million.
SummaryIn our first hour of research, we found that the name of the CEO for Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, and Falcon.io. We also found the 2019 annual revenue (or estimated revenue) but also realized that the latest publicly available information pertaining to revenue is earlier than 2019 for some companies (e.g. Falcon.io and Socialbakers).
We could not touch on strengths, weaknesses, target market segments (enterprise/SMB), growth, pricing, and key advantages/disadvantages based on customer reviews in our background research.