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Research Outline
Prepared for Jonathan F. | Delivered October 3, 2019
Social Media Platforms Year End Reviews
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Goals
To determine whether Facebook, Twitter, Instagram, Youtube, Snapchat, Lasso, Spotify, Pinterest, Twitch and Reddit published any year in review or similar content.
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Early Findings
In our initial research, we were unable to locate any initiatives or programs by Lasso or Pinterest that recapped end of the year or other regular recap programs.
Twitter
On December 5, 2018, Twitter posted a video entitled In
2018 #This Happened.
The
38 second video
recounted the top tweet, number of hashtags, most retweeted tweet, and the most liked tweet of 2018.
Facebook
Facebook does not publish a video recounting Facebook events, however, the site does have an
annual press release
that mainly highlights how communities interacted on Facebook throughout the year.
In addition, each user recieves a
personalized Year in Review
video featuring pictures, likes, and posts from the previous year.
Instagram
On December 12, 2018, Instagram released a year recap video entitled
Top Instagram Trends of 2018
.
The video lasts a minute twelve seconds and
highlights
the most appearances in captions, top viral dance challenge, most popular face filter, most followed niche trend, top fandom communities, top advocacy hashtags, most loved themes, and most popular giphy.
YouTube
YouTube Rewind
is the video produced by the channel to highlight the moments that defined the year.
The 2018 Rewind video is considered one of the
most disliked videos
of the year.
SnapChat
We were unable to locate a SnapChat year in review that recounts the brand as a whole.
At the end of each year, SnapChat offers a
Year End Story
recap to all of its users.
The original feature title was Year in Review. It is one of the
most popular features
on SnapChat.
Spotify
Spotify has a yearly recap of most streamed songs and artists of the year called
Wrapped
.
Wrapped also has
interactive areas
where users can access their personal music journey throughout the year.
Twitch
In 2018, Twitch released the
Twitch Holiday Spectacular
as part of its Twitch Weekly.
The
special featured guests
from the Twitch community and highlighted special moments from the year.
Reddit
In December 2018,
Reddit posted
a Year in Review of the official blog page.
The
blog post recapped
the most upvoted posts, top upvoted comments, largest new communities, most comments per post, and more.
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