Social Media Trends - Disruptive Brands Capitalization

Goals

To understand the social media trends that disruptive brands are capitalizing on. An ideal response would be a list of those trends, brands/companies using them, and specific examples.

Early Findings

  • Consumers spend up to 40 percent more money with brands that engage them on social media.
  • 88 percent of businesses use social media.
  • A big trend is video content. From Facebook to Instagram to Snapchat, social media marketing strategies that have videos at the core will be far more successful. Videos are more engaging and lean toward that personal feel consumers crave. This makes the return on investment on videos very high. In fact, businesses that capitalize on video in their social media strategy saw 27 percent higher CTR and 34 percent higher conversions via web.
  • Chatbots are a trend on social media. Beauty company Sephora increased their bookings by 11 percent after launching the Sephora Reservation Assistant bot on Facebook Messenger.
  • The bot benefits are pretty clear, and there are a variety of platforms to build your very own bot. Chatfuel, for example, can have a bot up and running for your business in 10 minutes, no coding required.
  • Another social media trend is optimizing your social media posts for mobile users. Facebook nets 84 percent of their ad revenue from mobile. Because of this, brands and companies should be thinking mobile for every post.
  • Using targeted social media channels is a trend. For example, if your target audience is female professionals making $50,000 per year or more, Pinterest is a safe bet for a greater ROI, according to recent Pinterest statistics.
  • In 2019, live content is outperforming produced content. By the end of this year, 80% of the world’s internet traffic will be video. Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful.
  • Providing personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.
  • In-the-moment content is a big trend. One of the key parts of that trend is that stories will become the primary way to share content on social media, overtaking the News Feed.
  • AI-driven personalized customer experiences is a big trend. Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots.
  • The rise of social media TV and vertical videos was a big trend in 2018, and will continue into the future.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Summary Of Our Early Findings Relevant To The Goals

  • In our initial hour of research we were able to provide several trends.
  • It was clear in our early research that there was no publicly available source that definitively stated that these were trends that disruptive brands are capitalizing on, however, you can extrapolate that the brands that are new, doing well, and are disruptive to their vertical will be using these trends, as that would be making them successful.
  • We assumed a United States focus on this research. If a more broad approach is desired, for example, a global look, this would have to be clearly communicated to us in any reply.
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