Solar Home Systems - India


To understand the different pricing strategies and distribution models in the market as well as provide a list of current prices for different solar home system players.

Early Findings

Loom Solar

  • Loom Solar is a manufacturer of crystalline solar panels in India. It offers its products throughout India including in villages.
  • Its products are offered to consumers through 1,500 resellers.
  • The company makes its product available for purchase on its platform. The Indian consumer is able see the product and consult with a solar consultant in 700 cities prior to making a purchase online.
  • Loom Solar offers 8 off-grid solar system packages that vary in power (50W-10kW), application (for villages, for homes, offices, and shops and factories).
  • Its cheapest option costs Rs. 9,000 and has a two-year warranty. It is a 50W off-grid solar system for mobile charging and lighting in villages. It offers a 50 Watt solar panel, a solar battery, solar charge controller, a DC led batten, and connecting wires for plug and play.
  • Its most expensive option costs Rs. 1,300,000 and has a 5-year warranty. It is a 10 kW off-grid solar system for offices, commercial shops and factories. It provides an inverter, a battery, and solar panels.
  • The other packages are mentioned on this page.

The Business Case for Off-Grid Energy in India

  • This report mentions that SHS products are segmented into:
    • Basic solar home systems, which provide less than 10 Watt and cost about $20-$100. Some examples are Powapack junior matrix, In-diya basic, and Solo electric basic plug and play.
    • Standard solar home systems, which provide between 10-150 W and cost between $100-$600. Some examples are Solo electric advanced, Venus solar home lighting systems.
    • Advanced solar home systems, which provide more than 150 W and cost over $500. Some examples are Gautam SS–3012, Solelectric AC.
  • The majority of SHS players in India do a combination of assembly and distribution. The SHS value chain consists of four major players: manufacturers, assemblers, distributors, and retailers.
  • The report says that "component manufacturing requires production facility and specialist knowledge, while retail requires deep rural networks and logistics capabilities. As a result, over 80% of SHS enterprises buy components from manufacturers, assemble them based on in-house designs, and then distribute systems to channel partners who can sell them to the final customer."

Summary of Findings

  • During this hour of research, we focused on finding pricing strategies and distribution models for solar home systems (SHS).
  • We were able to find an example of a startup that provides SHS and how it prices and distributes its products. Other companies were not as transparent.
  • We were also able to find a report on the segment as a whole in India which provides insight on the products offered and how the distribution occurs.

Research proposal:

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