Solar Home Systems - India
To understand the different pricing strategies and distribution models in the market as well as provide a list of current prices for different solar home system players.
- Loom Solar is a manufacturer of crystalline solar panels in India. It offers its products throughout India including in villages.
- Its products are offered to consumers through 1,500 resellers.
- The company makes its product available for purchase on its platform. The Indian consumer is able see the product and consult with a solar consultant in 700 cities prior to making a purchase online.
- Loom Solar offers 8 off-grid solar system packages that vary in power (50W-10kW), application (for villages, for homes, offices, and shops and factories).
- Its cheapest option costs Rs. 9,000 and has a two-year warranty. It is a 50W off-grid solar system for mobile charging and lighting in villages. It offers a 50 Watt solar panel, a solar battery, solar charge controller, a DC led batten, and connecting wires for plug and play.
- Its most expensive option costs Rs. 1,300,000 and has a 5-year warranty. It is a 10 kW off-grid solar system for offices, commercial shops and factories. It provides an inverter, a battery, and solar panels.
- The other packages are mentioned on this page.
The Business Case for Off-Grid Energy in India
- This report mentions that SHS products are segmented into:
- Basic solar home systems, which provide less than 10 Watt and cost about $20-$100. Some examples are Powapack junior matrix, In-diya basic, and Solo electric basic plug and play.
- Standard solar home systems, which provide between 10-150 W and cost between $100-$600. Some examples are Solo electric advanced, Venus solar home lighting systems.
- Advanced solar home systems, which provide more than 150 W and cost over $500. Some examples are Gautam SS–3012, Solelectric AC.
- The majority of SHS players in India do a combination of assembly and distribution. The SHS value chain consists of four major players: manufacturers, assemblers, distributors, and retailers.
- The report says that "component manufacturing requires production facility and specialist knowledge, while retail requires deep rural networks and logistics capabilities. As a result, over 80% of SHS enterprises buy components from manufacturers, assemble them based on in-house designs, and then distribute systems to channel partners who can sell them to the final customer."
Summary of Findings
- During this hour of research, we focused on finding pricing strategies and distribution models for solar home systems (SHS).
- We were able to find an example of a startup that provides SHS and how it prices and distributes its products. Other companies were not as transparent.
- We were also able to find a report on the segment as a whole in India which provides insight on the products offered and how the distribution occurs.
Proposed next steps:
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