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Research Outline
Prepared for Jared G. | Delivered October 16, 2019
OOH Advertising Agencies in China
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Goals
To identify the top 10 largest out-of-home (OOH) advertising agencies in China and obtain the top two executives with contact information for prospecting purposes.
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Early Findings
Preliminary research identified four of the top out-of-home advertisers in China or Hong Kong.
FOCUS MEDIA
Focus Media is headquartered in
Shanghai, China
and "operates the largest OOH advertising network in its country, consisting mostly of
digital signage screens
and internet advertising."
It only operates in China and while it went
public in 2005
, it went back to private in 2013.
Its 2018 annual revenue was
$2.201 billion
.
TOM OUTDOOR MEDIA GROUP
Tom Outdoor Media Group "operates high value and quality
outdoor media assets
, including: LED Unipole, Neon Sign, Billboard, Street Lightbox, Newsstand, Bus Shelter and Bus Body."
It is headquartered in
Hong Kong
.
Its 2018 annual revenue was
$944.095 million
.
CLEAR MEDIA
Clear Media is the "largest bus shelter
advertising panel operator
in China."
It is headquartered in
Hong Kong
.
Its 2018 annual revenue was
RMB 1.8037 billion
, which converts to
$254.276 million
.
AIRMEDIA GROUP
AirMedia Group is a China-based digital advertising company that
operates advertising signage
in airports."
It is headquartered in
Beijing, China
.
Its 2018 annual revenue was
$25 million
.
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