Wonder

Research Outline

Prepared for Jared G. | Delivered October 16, 2019

OOH Advertising Agencies in China

Goals

To identify the top 10 largest out-of-home (OOH) advertising agencies in China and obtain the top two executives with contact information for prospecting purposes. 

Early Findings

Preliminary research identified four of the top out-of-home advertisers in China or Hong Kong. 
 FOCUS MEDIA Focus Media is headquartered in Shanghai, China and "operates the largest OOH advertising network in its country, consisting mostly of digital signage screens and internet advertising."
It only operates in China and while it went public in 2005, it went back to private in 2013.
Its 2018 annual revenue was $2.201 billion.
 TOM OUTDOOR MEDIA GROUP Tom Outdoor Media Group "operates high value and quality outdoor media assets, including: LED Unipole, Neon Sign, Billboard, Street Lightbox, Newsstand, Bus Shelter and Bus Body."
It is headquartered in Hong Kong.
Its 2018 annual revenue was $944.095 million.
 CLEAR MEDIA Clear Media is the "largest bus shelter advertising panel operator in China."
It is headquartered in Hong Kong. 
Its 2018 annual revenue was RMB 1.8037 billion, which converts to $254.276 million.
 AIRMEDIA GROUP AirMedia Group is a China-based digital advertising company that operates advertising signage in airports."
It is headquartered in Beijing, China.
Its 2018 annual revenue was $25 million.