Facebook is by far the most popular social media platform in Asia, with traffic generation capability of 79.4% as of July 2019. The next most popular social media channels are Twitter (6.78%), Youtube (5.89%), Pinterest (5%), Instagram (1.49%), and Vkontakte (0.9%).
As of June 2019, the main social media channel in China based on traffic generation capability are Pinterest (33.86%), Twitter (28.81%), Facebook (18.63%), Yoku (6.4%), Youtube (5.25%), and Reddit (2.21%).
Facebook is not just the biggest social media channel in Southeast Asia, between 52% and 58% of people "across the 5 Southeast Asian countries studied say Facebook is where they first discover content." According to Australian National University lecturer Dr. Ross Tapsell, "For a lot of people, Facebook is the internet in southeast Asia."
Only the project owner can select the next research path.