Sparkling Water

Goals

To research the sparkling bottled water and at-home sparkling water carbonation industry to help enter the sparkling water product.

Early Findings

Top Brands of Sparkling Water by Sales

At-Home Carbonation Market Size

  • The market potential for at-home carbonation is $260 billion globally and $40 billion in the United States, assuming an 87% household penetration in the US.
  • The size of the US at-home carbonation market is estimated to be $14 billion.

SodaStream

  • PepsiCo acquired SodaStream for $3.2 billion in December 2018.
  • SodaStream's revenue in 2017 was $543.4 million.
  • The company sold 1,181,000 "sparkling water maker starter kits " globally in Q4 2017 and 1,047,000 in Q2 2018.
  • SodaStream is the pioneer in at-home carbonation.

Competition

  • Sparkel, KitchenAid, DrinkMate, Bonne O, Aarke are competitors to SodaStream.
  • Soda siphons such as SodaPlus, SodaSparkle, and iSi Soda Siphon are also competition.

Proposed next steps:

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