Sparkling Water
Delivered February 16, 2020. Contributor: Varun N.
Goals
To research the sparkling bottled water and at-home sparkling water carbonation industry to help enter the sparkling water product.
Early Findings
Top Brands of Sparkling Water by Sales
- Sparkling water sales for the 52 weeks ending 10th August 2019 were $2.45 billion.
- The top sparkling water brands by dollar sales in the 52-week period ending 11th August (IRI data):
At-Home Carbonation Market Size
- The market potential for at-home carbonation is $260 billion globally and $40 billion in the United States, assuming an 87% household penetration in the US.
- The size of the US at-home carbonation market is estimated to be $14 billion.
SodaStream
- PepsiCo acquired SodaStream for $3.2 billion in December 2018.
- SodaStream's revenue in 2017 was $543.4 million.
- The company sold 1,181,000 "sparkling water maker starter kits
" globally in Q4 2017 and 1,047,000 in Q2 2018.
- SodaStream is the pioneer in at-home carbonation.
Competition
- Sparkel, KitchenAid, DrinkMate, Bonne O, Aarke are competitors to SodaStream.
- Soda siphons such as SodaPlus, SodaSparkle, and iSi Soda Siphon are also competition.
Proposed next steps:
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