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Research Outline
Prepared for Erez H. | Delivered February 16, 2020
Sparkling Water
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Goals
To research the sparkling bottled water and at-home sparkling water carbonation industry to help enter the sparkling water product.
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Early Findings
Top Brands of Sparkling Water by Sales
Sparkling water sales for the 52 weeks ending 10th August 2019 were
$2.45 billion
.
The top sparkling water brands by dollar sales in the 52-week period ending 11th August (IRI data):
Sparkling Ice:
$478.6 million
La Croix:
$429.3 million
Perrier:
$289.2 million
Bubly:
$194.4 million
Polar:
$188.4 million
San Pellegrino:
$154.7 million
Topo Chico:
$137 million
Shweppes:
$54.2 million
La Croix Curate:
$52.2 million
Sparkling Ice Lemonade:
$52 million
Dasani:
$51.7 million
Canada Dry:
$50.7 million
Poland Spring:
$47.6 million
Arrowhead:
$33 million
Spindrift:
$28.9 million
Vintage:
$27.9 million
Cascade Ice:
$17.5 million
Ice Mountain:
$17.4 million
Deer Park:
$16.1 million
At-Home Carbonation Market Size
The market potential for at-home carbonation is
$260 billion
globally and
$40 billion
in the United States, assuming an
87%
household penetration in the US.
The size of the US at-home carbonation market is estimated to be
$14 billion
.
SodaStream
PepsiCo acquired SodaStream for
$3.2 billion
in December 2018.
SodaStream's revenue in 2017 was
$543.4 million
.
The company sold
1,181,000
"sparkling water maker starter kits " globally in Q4 2017 and
1,047,000
in Q2 2018.
SodaStream is the
pioneer
in at-home carbonation.
Competition
Sparkel
, KitchenAid, DrinkMate, Bonne O, Aarke are competitors to SodaStream.
Soda siphons such as
SodaPlus
, SodaSparkle, and iSi Soda Siphon are also competition.
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