Prepared for Erez H. | Delivered February 18, 2020
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To understand the market landscape for SodaStream and the sparkling water industry as a whole.
in mineral-rich water is driving growth in the sparkling water segment as well.
Many Western countries consumers are shifting focus to
consumption patterns. Sparkling water feeds into this, as it contains no sugar or caffeine.
Furthermore, several European countries have introduced
on sugary beverages, leading to growing sparkling water sales. Sparkling water has always been
in Europe, associated with various health benefits.
Plain v Flavored
While plain sparkling water is still the
, flavored sparkling water is growing faster.
sparkling water growth is acknowledged as a huge contributor to overall growth.
While bottled water is still the
, the increased portability of canned sparkling water is fueling sales.
While a minor contributor, the
increased price of aluminum
factors in here.
like Brazil, China and India are helping flavored sparkling water grow.
rises in key markets like the Middle East, younger generations become more interested in alternative consumption patterns like sparkling water.
As sparkling water grows, so does the sparkling water dispenser category. On top of all the drivers already identified, this category also is being driven by increased
adoption of cold water purification
As technology develops, consumers can now
access high levels of filtration
and other features like temperature control, touch panels and auto sensors for a more affordable price.
estimates the still and sparkling water segments saw a CAGR of
For the 52 weeks ending August 11, 2018, sparkling water sales grew
in the US, reaching $3.1 billion.