SodaStream's Business Model

Goals

The goal of this research is provide a detailed overview of SodaStream's business model with regard to its revenue, market share, marketing tactics, messaging, and competitive advantage. This research will be used to assess a potential market-entry opportunity.

Early Findings

Revenue

  • In the second quarter of 2018, SodaStream generated $171.5 million in revenue, which constituted a 31.3% year-over-year increase.
  • In 2017, SodaStream generated $543.37 million in annual revenue.

Market Share

Proposed next steps:

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