Wonder

Building Email List of Prospects

Delivered December 20, 2019. Contributor: Joseph M.

Goals

To find information on the specific tactics that financial advisers can use to build an email list of prospects.

Early Findings

Email is one of the most widely used communication tool on the internet. The same applies to business as a majority of business organizations also use email to communicate and keep in touch with consumers. 
Consequently, email marketing is one of the most effective tool when marketing products and services to consumers and potential consumers.
A research study by the Direct Marketing Association revealed that email marketing can give a business an impressive 4,300% return on investment.
In the United States, more than 65% of online consumers have bought something after receiving promotional emails. Additionally, around 91% of online consumers visit their email inbox daily.
 47% of online consumers prefer being communicated about products and services via email. On the other hand, 38.5% of consumers prefers communication by social media, 32.1% prefer direct mail, 11% prefer in person, 8.5% prefer phone, and 6.4% prefer website live chat.
Email list building tactics for business organizations include:
Runing a free giveaway or contest.
Reducing the amount of valuable content given away for free to push visitors into subscribing to an email list. 
Making it easier to sign up on a business website. 
Using Facebook lead generation ads. 
Creating a content upgrade that will work as a lead magnet.

A dated article on Forbes highlights the following strategies as effective in building an email list:
 Offer an incentive to consumers to sign up.
 Embedding an opt-in form on sign up sections of a business website.
Putting a prompt/option to join an email list on every page of a business website.
Installing a slider or pop-up for the purpose of inviting visitors to an email list.
Using a sign up app that runs on tablets to create email list.
Using a text to join strategy.
Putting prompts to join an email list on all printed business collateral.
 Running a contest. 

Proposed next steps:

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From our initial hour of research, we determined that information on creating an email list of prospects is available in the public domain. Consequently, we recommend continuing with research to focus on identify 9-15 strategies that financial advisers can use to build an email list of prospects.

For a cheaper option, we can focus research on providing 3-5 strategies that financial advisers can use to build an email list of prospects.