Building Email List of Prospects
Delivered December 20, 2019. Contributor: Joseph M.
To find information on the specific tactics that financial advisers can use to build an email list of prospects.
Email is one of the
most widely used
communication tool on the internet. The same applies to business as a majority of
business organizations also use email
to communicate and keep in touch with consumers.
Consequently, email marketing is one of the most effective tool when marketing products and
services to consumers
and potential consumers.
A research study by the
Direct Marketing Association
revealed that email marketing can give a business an impressive
return on investment.
In the United States, more than 65% of online consumers have bought something after receiving promotional emails. Additionally, around 91% of online consumers visit their email inbox daily.
of online consumers prefer being communicated about
products and services via email
. On the other hand,
of consumers prefers communication by social media,
prefer direct mail,
prefer in person,
prefer phone, and
prefer website live chat.
Email list building tactics for business organizations include:
free giveaway or contest
amount of valuable content
given away for free to push visitors into subscribing to an email list.
easier to sign up
on a business website.
Facebook lead generation ads.
that will work as a lead magnet.
A dated article on Forbes highlights the following strategies as
effective in building
an email list:
Offer an incentive
to consumers to sign up.
Embedding an opt-in form
on sign up sections of a business website.
prompt/option to join
an email list on every page of a business website.
slider or pop-up
for the purpose of inviting visitors to an email list.
sign up app
that runs on tablets to create email list.
text to join
Putting prompts to join an email list on
all printed business collateral
Running a contest.
Proposed next steps:
You need to be the project owner to select a next step.