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Research Outline
Prepared for Han L. | Delivered July 12, 2019
Spirits
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Goals
To determine several data points and collect images within two separate segments defined within 'spirit' markets in order to prepare an investment deck.
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Early Findings
A
n
h
e
u
s
e
r
Busch (InBev), Bacardi, Boston Beer Company, and Brown
F
o
r
m
a
n
are
among the leaders
in the Ready-to-Drink (RTD) alcoholic beverage landscape.
Wine Wrangler, French Wine Explorers, and BK Wine are
tour companies
mentioned as interesting and popular by Travel and Leisure.
Urban Tastebud
mentions that
D
r
i
z
l
y
,
S
a
u
c
e
y
, MiniBar, and Swill are notable alcohol delivery apps.
Alcohol Aficionado
and
BeerAdvocate
are online communities which are made up of experts and fans of alcoholic beverages.
Spiritual communities are comprised of spiritual practitioners who have come together in community to share in the study, practice, and expression of their common spiritual values and traditions. Examples of these include
The Foundation for Intentional Community
and the
Centers for Spirtual Living
.
According to the
Good News Network
,
Laws of Attraction Toolbox, The Secret to Money, Day One Journal, and SimpleMind are examples of apps designed to increase a spiritual mindset.
Statistics from 2018 detail that overall spending on alcohol has increased
56.6%
since 1996, though the price has not increased substantially during that time. The increase in spending has been sharpest among baby boomers, while
m
i
l
l
e
n
n
i
a
l
s
spend the least on alcohol.
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