Wonder

Research Outline

Prepared for Rebecca B. | Delivered October 9, 2019

Team England

Goals

A list of sporting events that Team England will participate in over the next three years, as well as, engagement figures across media channels, and an analysis of how online channels (social and websites) can be used in engaging these audiences/spectators.

Early Findings

The UEFA European Championship takes place every four year. It was done in 2016 and will take place in June 2020 at several European cities including Amsterdam, Baku, Dublin, Copenhagen, Glasglow, and London. Team England is expected to participate.
The Birmingham 2022 Commonwealth Games is one of the most anticipated events that Team England will be participating in. Team England won 45 gold medals, 45 silver medals, and 46 bronze medals at the 2018 Commonwealth Games. During the 2018 games, Team England had 8 million impressions across all social media channels. They also saw a 62% rise in Facebook followers and a 10% rise in Twitter followers. However, this is mainly because they worked with a sports advertising company called Run Communications.  
The 2020 Summer Olympics is another well anticipated event that Team England will play in.
 It will take place in Tokyo between July to August 2020. 
The 2022 FIFA World Cup will take place a Doha, Al Wakrah, and Al Khor in Qatar. In the 2018 World Cup, Team England had a total of 6 points, right after Belgium. The 2018 event was reportedly the most "engaged FIFA World Cup™ in history." It resulted in more than 7.5 billion engagements and 580 million social media interactions. Team England was not among the most talked about teams on social media. The most discussed teams were Brazil, Argentina, France, Russia, and Mexico while the most discussed athletes were Lionel Messi, Neymar, Cristiano Ronaldo, Philippe Coutinho, and Monhammed Salah.  